1 to 24 of 51 Max Mara Bylotte Their love of customization - that's what makes the Italian brand Max Mara makes the Italian brand so special. And founder Achille Maramotti does not have this love from a stranger. His great-grandmother owned a sewing workshop in the center of Reggio Emilia in 1850. His love for fashion was therefore instilled in him. Max Mara, founded in 1951, is today one of the most prestigious international fashion houses, recognized worldwide as the forerunner of modern ready-to-wear clothing. The brand is also known for its beautiful jackets high quality collections - with the Madame and Teddy as showpieces. Not only are we enchanted by these exclusive coats, celebs like Hailey Bieber and Angelina Jolie are regularly spotted in Max Mara. After its founding in '51, the brand set up several lines, such as Weekend MaxMara, Studio and Bridal. Something for everyone! Weekend Max Mara Weekend Max Mara originated in 1983 as a branching brand. As the name suggests, this collection is all about leisure wear for women. Max Mara aims to let women shine in their leisure time in a comfortable way.