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Welcome to the world of FREECITY, the brand was founded in 2001 by American Nina Garduno and it is almost impossible to imagine life without it. More than just a brand, says the designer herself, FREECITY is a visual language that tells stories and connects people through the use of graphic designs, shared spaces and colorful symbols. The brand is all about simplicity and the freedom to create, the designs reflect an innocent beauty that invites everyone to think, "I can make this too."

But there is more!!! It's about holding sentiment and personal memories on our life journey, inspired by pioneers, explorers & liberators. The idea was born when the designer visited a hippie enclave in Copenhagen. She wanted to translate this feeling of freedom and an alternative lifestyle into her own clothing lineand from this came the name of the brand: FREE CITY.

The building blocks of FREECITY are known as "neighborhood," "lifenaturelove" & "artistswanted." Art is not only appreciated at FREECITY, but also experienced. These building blocks reflect an imaginary city "FREECITY," where visitors are encouraged to discover the meaning of FREECITY.

Each garment by FREECITY is locally produced, with custom developed materials, fabrics, washes and dyes. A testament to dedication and craftsmanship! The prints are handmade with self-mixed dyes, so the colors are unique every time. Because of the small collections, they guarantee that each piece is perfect! The pieces are also finished by hand, all this is done in the workshop in Hollywood, California. The magic of FREECITY really comes alive there. The attention to detail and personalized finishing gives each garment a unique touch. Making the items is a journey in itself, a process full of discovery and innovation. And that is what makes FREECITY so special.


Step inside FREECITY, where every creation tells a story, every color evokes an emotion and every fabric an adventure. We know the brand today mostly for its brightly colored sweatpants and sweaters, which you don't want to take off once you put them on .

A little tip from us: the sweatpants are not only cool for home, combine the joggers from FREECITY with an awesome blouse from Xirena and a Max Mara jacket and you're all set to go! Are you more of a t-shirt fan? Take a look at our collection of Ganni t-shirts! Style your outfit with a sneaker from Golden Goose or a sandal from Scholl, and your sporty-chic outfit is totally on-trend.

It is clear that FREE CITY is on the rise - Marc Jacobs, among others, has already been spotted wearing the cheerful jogging suits. A brand to keep an eye on!


We staan voor je klaar om je de beste tips te geven om jouw FREECITY look naar een hoger niveau te tillen, door merken te combineren creëren we een gave look waardoor jij je helemaal zelfverzekerd voelt en met een goed gevoel de deur uitloopt. Je kan hiervoor terecht bij ons in de winkel aan de Kleine Berg 65 in Eindhoven. Ben je niet in de gelegenheid om gezellig langs te komen? Niet getreurd! Je kunt ons ook altijd bereiken via [email protected] of neem een kijkje op onze Instagram @bylotte.

Will we see you soon? Love, team BYLOTTE




BYLOTTE not only has a webshop, but also a fantastic multi-brand store right in the heart of Eindhoven. Here, we create an atmosphere where you feel at home, where you can be yourself and where our stylists make sure you are the best version of yourself.

Kleine Berg 65

5611 JT Eindhoven

Monday: 12.00 - 18.00
Tuesday: 10.00 - 18.00
Wednesday: 10.00 - 18.00
Thursday: 10.00 - 18.00
Friday: 10.00 - 18.00
Saturday: 10.00 - 17.00
Sunday: 13.00-17.00

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